And it was also a great business opportunity as he went on to found Platfora. In fact, today the company announced a $20 million Series B round, with investors like Battery Ventures, Andreessen Horowitz and Sutter Hill Ventures.
Platfora’s goal is to disrupt the traditional data warehousing and business intelligence (BI) markets, which include entrenched players like Teradata (NYSE:TDC) and Oracle (NASDAQ:ORCL). At the core of the strategy is a focus on Hadoop. It’s a technology that helps to scale huge amounts of data.
Yes, it’s part of the Big Data revolution.
But there’s been a problem: Hadoop is not easy to work with. Keep in mind that it’s been mostly the domain of data scientists at companies like Yahoo! (NASDAQ:YHOO) and Facebook (NASDAQ:FB).
But with Platfora, it’s now possible for any company to get tangible business value from Big Data. This is through common sense queries and helpful visualizations.
Pulling this off has taken about a year and intense engineering. “I’ve never seen better execution from a team,” said Scott Weiss, who is a partner at Andreessen Horowitz.
No doubt, Platfora is still in the early phases, with ten beta customers and 70+ waiting. “We knew Platfora would be well-received in the market, but the volume of interest thus far has been beyond our expectations,” Ben said. “The funding will allow us to ramp our engineering and build out our US-wide field organization ahead of general availability for the product in Q1 2013. The $30+ billion business analytics market is undergoing a rapid transformation towards Hadoop-based technologies, and Platfora is only going to accelerate that beyond the early adopters.”